Getting Real Interviews at Job Faires
Standing out at a Job Faire can make a difference in your search. Job Faires are starting to pick up, and Dice is running some nice ones, called Targeted Job Fairs. At a San Jose Area Career Faire in January, 10 companies as showing up, and a major job search company has 82 job faires scheduled for this year across the United States.
How do you rise above the crowd at a Job Fair? The competition can be significant, but you can help yourself leap out from the herd with advance homework. At AA-Careers, we have a simple six-step process to prepare. Plan to go? Here’s how to prepare:
First, research the companies that are going and pick your targets. Use the web to research the organizations that are there before you even decide to go. Go to their web sites and see if they have their openings posted. Pick a tenable number to target, and get ready to spend about an hour researching each one. It’s hard to do more than eight in a day, and four to six is a much more reasonable target. For each company, you want to know: executive names, recent news, and key product lines. Try to see if you know anyone at the target companies. You’ll end up with a page or two of research for each company/job.
Second, if there are job postings on the web, read them to see what the organization is looking for. Create a mapping of your accomplishments and skills to the requirements of the job. Make the terminology match. If the hiring organization calls customers "clients", your resume should do the same thing. The accomplishments should be written in the style of the hiring company.
Third, create a ‘short sales pitch’ for each likely organization/position combination. Write down a ninety second ‘thumbnail’ that you can repeat out loud showing why you are a special candidate for that position. You’ll use this in your resume and when you meet the company at the job stall.
Fourth, modify your resume for each job type. The objective on your resume should exactly match the position you’re aiming for. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the accomplishments and skills that most clearly match the job prerequisites. Especially at a Job Fair, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be quick to see that you’re a match based on your resume.
Fifth, dress and prepare as if you’re doing on-site interviews. Dress nicely and be properly groomed. Don’t overdress (this isn’t a date!) and don’t underdress (no jeans or t-shirts, no matter how much you paid for them). Avoid strong cologne or perfume.
Finally, practice your ‘mini-sales-pitch’. Collect your research and the resume for each spot - bring a couple of copies for each – and put each in a distinctly marked folder. Keep them in a light briefcase or folio.
Remember to smile, and good hunting!
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